At Kenshoo, we are more than a technology provider. We’re a trusted partner to our clients and a respected voice in the market. Although we are hundreds of individuals, we represent a collective identity, and this is our brand: a perceived essential truth comprised of how we present ourselves and the choices we make.
Brand impacts our personal connection to the work we do together, as well as the connection between the broader industry and our company. Sometimes we win business because of our amazing products. Sometimes it’s because of our people. Sometimes it’s because of our position in the market. In any of these scenarios, no matter the primary driver, our brand plays a subtle role and influences the decision.
The point of this website is to provide a set of definitions and guidelines for communication and behavior that contribute to maintaining a winning, beloved brand. Consistency is key to distinguishing a company from a brand, and one brand from another, so success depends on our joint commitment and shared ownership of this identity.
Please absorb the following points of reference and check in regularly to become an informed keeper of the Kenshoo brand.
Mission Statement
Our mission is to empower businesses with data they trust,
insights they can use, and impact they can measure.
We call this total marketing intelligence.
Our Core Values
Innovation
Make things smarter, simpler and faster.
This takes guts and grit.
In action it means…
Being brave and persistent to create something new and disrupt the status quo
Passion
Foster empathy, pursue excellence and keep the bar high.
Make it matter.
In action it means…
Care and empathy rule over ambition
Integrity
Be guided by truth and trust.
We’re accountable to our words, decisions and actions.
In action it means…
Stand by your word, even when it’s hard
Humility
Stay grounded, collaborate and connect.
We’re in this together.
In action it means…
Demonstrate respect for each other and eagerness to grow
Corporate Strategy
Kenshoo Today
Kenshoo Tomorrow
Why We'll Succeed
Our proven foundation and independent, cross-channel position in the market allows us to not only continue to pioneer in marketing execution, but also to deliver a new layer of value in strategy, planning and measurement. We aim to change the way marketing investment decisions are made, making the process easier, faster and more agile. This agenda involves evolving our existing solutions and advancing new ones designed to help businesses leverage data to derive insights, identify opportunities, take action, and understand the incremental impact.