The Look of Kenshoo
Calming, intelligent and artistic
Through use of a tonal color palette, delicate lines, graphic accents, and hand-drawn illustrative accents, our visuals evoke precision, confidence, and the sense that we view our work as art.
Custom patterns and subtle layering complement swaths of flat color, while photos are cropped and color-treated for a contemporary feel. Our unified color palette reflects our history, but the more curated update reflects where we’re going.
Our visual brand reflects our laser-focus on innovation and insight and our reluctance to be narrowly defined or fit into a mold.
Color Palette
Kenshoo Black
#0E1618
This is Kenshoo’s Black. The dark black tone is the optimal grounding contrast to the Kenshoo green, and should be used in backgrounds.
Kenshoo Green
#19ca99
This is Kenshoo Green. A solid, even tone that evokes freshness and growth, this shade is to be used in all collateral as Kenshoo’s primary brand color supported by the secondary colors.
Sage Cloud
#DAEAE6
Blue Water
#BAD0D6
Stone Gray
#878F91
Teal Moss
#87A29C
Hazy Sky
#DAE6EA
Desert Grass
#DCEADA
Brand Fonts
Primary
Montserrat
Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky.
The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. Clean geometric forms evoke an elegant simplicity and provide distinct contrast for headlines.
H1 Montserrat Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Bold is the primary headline font to be used in all headings, in combination with the secondary fonts. Applications include anywhere a headline is needed.
Brand Fonts
Primary
H2 Montserrat Med
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Medium is the secondary headline font to be used in all headings, in combination with the secondary fonts.
Brand Fonts
Secondary
Open Sans
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp.
Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It is highly legible on screen and at small sizes for longer text blocks.
SH Open Sans Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Bold is the primary headline font to be used in all headings, in combination with the secondary fonts. Applications include anywhere a headline is needed.
B1 Open Sans Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Medium is the secondary headline font to be used in all headings, in combination with the secondary fonts.
Font Hierarchy
Typographic hierarchy organizes type and establishes and order of importance within the content, which helps the reader easily find what they are looking for, and be able to navigate through the content intuitively.
There are two typographic systems that can be followed using our Brand fonts as illustrated.
Hierarchy Type 1 (Montserrat Bold + Open Sans Regular)
H1
Total market intelligence.
Main Heading
B1
Meet the all you need technology for the world’s best brands.
Main Body
Font Hierarchy
Typographic hierarchy organizes type and establishes and order of importance within the content, which helps the reader easily find what they are looking for, and be able to navigate through the content intuitively.
There are two typographic systems that can be followed using our Brand fonts as illustrated.
Hierarchy Type 2 (Montserrat Bold + Open Sans)
H1
Direct integrations with the world’s top mobile publishers.
Main Heading
SH
Short Subheading (caption or section title)
Subheading
B1
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation.
Main Body
- Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidun
- Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
Bullets
Icon Styles
An icon is a pictogram that is displayed on screen or in print to help the reader understand the content in a visual manner, or to convey a function. Our custom icons are fun, artistic and meant to interplay well together.
