Logo Structure
Clear Space
Minimum clear space is the area around the logo and icon that must remain content free. This ‘breathing space’ is necessary for the logo to be legible and hold value in print/digital collateral. Logo should be left aligned preferably with 2x minimum distance from the edges.
Minimum Sizes
Minimum clear space is the area around the logo and icon that must remain content free. This ‘breathing space’ is necessary for the logo to legible and hold value in print/digital collateral.
Logo Variations
These are acceptable color uses of the logotype. The black logo on light backgrounds is to be used as primary logotype in most cases. The green logo is used in stationery, and social media profiles. The legibility and color consistency of the logo should never be compromised.
Do’s
- Use the logo in the given color variations.
- Use the white logo on dark backgrounds and photography.
- Maintain the logo integrity and form when resizing the logo.
Prohibited Usage
The logotype is the face of our persona and symbolic of the entire brand. It is imperative to respect the integrity of the logo and never modify it or misuse it. The following list outlines some of the prohibited uses of the logo, in order to maintain consistency and character both online and offline.
Don’ts
1) Don’t add the K icon in front of logo or on top. The K icon must be used as a stand-alone icon.
2) Don’t stretch or alter the proportions of the logo.
3) Don’t add a tagline with the logo.
4) Don’t recolor the logo.
5) Don’t add a pattern unless it is for a specific visual design, only approved photography and patterns should be used.
6) Don’t use the colors which are not in the approved logo variation, even if they exist in the brand color palette.
Product Logos
There are distinct product logos for our Search, Social, Ecomm, Local, Apps and Navigator products. The universal logo ‘K’ unites them, and the product name follows in uniform Montserrat Light.
Usage
The product logos are to be used in product-specific collateral – both print and digital. It’s important not to alter the logotypes in any way. Marketing collateral such as one-sheets or presentations that are product specific should use the respective product logo.
