We operate with a high degree of integrity and our brand communications reflect that. The effect is such that our audiences can trust what we say, be it research or numbers we publish or a promise we make. We have a zero-flakiness policy.

Kenshoo products are a cut above and we invest steadily in maintaining an elevated bar. The way we look and talk needs to reflect this standard and reinforce the premium offering under the hood.

We know where marketing and advertising are headed and our audiences count on us to illuminate the path for them. As a personality trait, this means that while we’re plenty grounded, we also think big, aim to inspire beyond the here-and-now, and deliberately stay a little dreamy.

We’re not shy about how serious we are about success: both our clients and our own. We believe in our combined capability and are confident in the value of our offering. Our visuals, content and field teams communicate with confidence, bringing our audiences with us. We’re strong, and it’s evident.

From the caliber of data-rich intelligence we harness for our clients in real-time to our strategic investment in R&D amplified further by AI, our brand is a brainy one. We are not the generic in our space focused on the lowest common denominator—we cater to those who expect more. Our content and communications should deliver insight.

We know who we are, but our audiences are diverse. Our communication style is adaptable to the context, and in this ever-changing digital landscape, our product offering is, too. Our ready nimbleness defines us against the competition: we’re stable enough to absorb the resource strain of constant evolution, yet agile enough to move quickly.