Brand Voice
To be a strong, memorable brands we need a clearly defined voice that is consistent across channels, reflective of our brand attributes, relevant to our audiences.
The Kenshoo Voice
Our voice expresses the unique characteristics of our brand personality. Through our word choices and style we reinforce who we are and what we stand for. Our voice shines through all of our customer touchpoints and helps our audience recognize that it’s us speaking.
Imagine meeting someone at a party and having a conversation. After a few minutes, you get a sense of what this person is like and you may note some key traits. Now imagine that you become friends with this person and you get to know them very well. You’ve seen many facets of their personality and can readily rattle off some adjectives that describe this person, based on your many interactions. Our brand voice conveys our personality in much the same way—in one or two communications you’ll start to get a sense for who we are, and over time the full scope of our brand persona comes through, including these key attributes:
The Kenshoo Voice
Intelligent
From the caliber of data-rich intelligence we harness for our clients in real-time to our strategic investment in R&D amplified further by AI, our brand is a brainy one. We are not the generic in our space focused on the lowest common denominator—we cater to those who expect more. Our content and communications should deliver insight.
Adaptable
We know who we are, but our audiences are diverse. Our communication style is adaptable to the context, and in this ever-changing digital landscape, our product offering is, too. Our ready nimbleness defines us against the competition: we’re stable enough to absorb the resource strain of constant evolution, yet agile enough to move quickly.
Bold
We’re not shy about how serious we are about success: both our clients and our own. We believe in our combined capability and are confident in the value of our offering. Our visuals, content and field teams communicate with confidence, bringing our audiences with us. We’re strong, and it’s evident.
Sophisticated
Kenshoo products are a cut above and we invest steadily in maintaining an elevated bar. The way we look and talk needs to reflect this standard and reinforce the premium offering under the hood.
Ethical
We operate with a high degree of integrity and our brand communications reflect that. The effect is such that our audiences can trust what we say, be it research or numbers we publish or a promise we make. We have a zero-flakiness policy.
Visionary
We know where marketing and advertising are headed and our audiences count on us to illuminate the path for them. As a personality trait, this means that while we’re plenty grounded, we also think big, aim to inspire beyond the here-and-now, and deliberately stay a little dreamy.
How Our Voice Connects to Our Core Values
Innovation
The innovation that we tirelessly pursue is a focal point of our content and a recurring theme in everything we produce. It’s what drives us every day to do what we do and we want to share it with the world.
Passion
The passion that we have for this industry and for serving our clients comes through in our word choices and our enthusiasm—we want our clients to succeed!
Integrity
Our integrity is at the heart of our communications, as we present issues and challenges openly and honestly. We stand by our positions in the best interests of our clients.
Humility
We speak with humility, always putting our customers first and never talking down to them. Because we are the top software platform in this industry, we have the credibility to speak with authority and confidence. And we do. But we guide our customers, and the industry at large, to our level of understanding, instead of expecting them to be there already.
Voice
Occasion
General Tone
Humor / Wit / Puns
Product Naming
Descriptive and broad/flexible
Acronyms OK
UI/UX
Engaging, not intimidating
White space, visual
Client E-mails
Friendly and personal
Value-oriented, “we heard you”
Release Notes
Professional but engaging, concise
Minimally, e.g. in subject lines, subheads, CTAs
Internal Corporate Messaging
Professional, engaging
Depends on the occasion, but always honest and trustworthy